Back to Listings Listing #40972: Apparel & Accessories

Asking Price : $61,531

Annual Gross Revenue : $151,584

Annual Net Profit : $21,096

Profit Multiple : x2.92

Inventory Value: -

R-Index : 128

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From the Broker

An eCommerce site created in January 2015 in the apparel and accessories niche. Specifically, the content is about casual apparels. This website was originally acquired by the sellers, then improved to be able to market in key markets such as the USA market. The website focuses on fashion forward trends, and since being acquired it has gone through a process of refining its operations through stronger SOPs and management.

The business currently requires the CEO to spend on average 2 hours per week managing the various systems that have been created by the seller. The seller uses these 2 hours to oversee various contractors who perform a variety of tasks:

  • Social Media: Daily posts/pins/tweets of new products, replying to customer posts and comments, adding 5-7 new products to the website daily. This requires around 6 hours per weekday, which is completely outsourced. This is an important sector to monitor, as social media is one of the main drivers of traffic for this business.
  • Order Management & Customer Service: Placing daily new orders, maintaining communication with suppliers and customers. This takes 6 hours per weekday which is also fully outsourced.
  • Affiliate Programs: Keep communication lines open with top affiliate websites, create special promotions for these websites to use for their audience. This process is fully outsourced.
  • Blog Articles:  There are 20 new articles being added to the website blog every month on various fashion trends related to the website’s targeted audience This is fully outsourced.

The seller supervises all of the above functions to make sure everything is going smoothly. This communication is done via Skype, Whatsapp and E-mail. At times, the seller will also monitor various online marketing campaigns such as Facebook PPC campaigns.

There is also an email list included with this business that has a customer list of 8,000 subscribers.

Site Highlights

Assets Inlcuded in Sale

The sale of this business will include the domain, site content/files, email list, affiliate accounts, review account, and social media profiles.

Work/Skills Required

The business currently requires the CEO to spend on average 2 hours per week managing the various systems that have been created by the seller. The seller uses these 2 hours to oversee various contractors who perform a variety of tasks:

Social Media: Daily posts/pins/tweets of new products, replying to customer posts and comments, adding 5-7 new products to the website daily. This requires around 6 hours per weekday, which is completely outsourced. This is an important sector to monitor, as social media is one of the main drivers of traffic for this business. Order Management & Customer Service: Placing daily new orders, maintaining communication with suppliers and customers. This takes 6 hours per weekday which is also fully outsourced. Affiliate Programs: Keep communication lines open with top affiliate websites, create special promotions for these websites to use for their audience. This process is fully outsourced. Blog Articles:  There are 20 new articles being added to the website blog every month on various fashion trends related to the website's targeted audience This is fully outsourced.

The seller supervises all of the above functions to make sure everything is going smoothly. This communication is done via Skype, Whatsapp and E-mail. At times, the seller will also monitor various online marketing campaigns such as Facebook PPC campaigns.

Reason for Sale

The seller bought this business to improve the way it was managed and run.  After refining it, they are looking to sell to a new owner prepared to grow it even further.

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Listed By


Sale Pending: No

First Seen: Mon, May 22nd 2017

Last Updated: Sat, Oct 21st 2017


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