Back to Listings Listing #40952: Sports and outdoors

Asking Price : $275,340

Annual Gross Revenue : $100,128

Annual Net Profit : $100,128

Profit Multiple : x2.75

Inventory Value: -

R-Index : 134

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From the Broker

An Amazon site created in November 2014 in the Sports and outdoors niche. This website focuses on various outdoor equipment, which serves a wide range of hobby enthusiasts.  This site takes very minimal work to maintain its current level of earnings - about an hour per month to update WordPress, check on traffic and earnings, and to make sure all the live links are still working.

All backlinks built to this website were done through white hat outreach, though the site initially used PBNs the seller has replaced all PBN links with white hat links. There are currently more white hat links pointing to the site than PBN links, and the seller can provide a spreadsheet of all current white hat links for the buyer to reach out to for more guest posts and content collaboration.

There are social profiles attached to this content website, but there is no following on social media as the profiles were only created for SEO purposes.

The new buyer could improve the site in a few areas:

  • New content: Since the website has a well-branded domain in a large niche, this opens up the doors to expand into products with more reviews, buyer guides, and informational articles. Attached to an already strong domain, new content should be able to rank faster within Google search.
  • Optimizing Old Content: The site is very large with many pieces of content already on it with 100 Google indexed pages, that could benefit from expanding and upgrading the quality of the content. This should help improve conversions
  • Focusing on Low Hanging Fruit: There are many keywords the site is ranking for that with a bit of extra content focused around those keywords (or internal link juice) could see a bump in the SERPs resulting in more organic traffic.

Site Highlights

Assets Inlcuded in Sale

The sale of this site includes the domain, its content, and associated social media accounts.

Work/Skills Required

The site is very passive, so the seller only updates Wordpress and checks traffic/earning stats.

Reason for Sale

The seller doesn't have the skill set needed to take this site to the next level.  The money received from this sale will be re-invested back into the seller's business.


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Listed By

Sale Pending: No

First Seen: Mon, May 1st 2017

Last Updated: Thu, Jun 1st 2017

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