This unique ecommerce retailer offers a wide selection of condoms as well as adult toys, enhancements and accessories. Founded in 1991, this long established online retailer is a one-stop shop for consumers’ safe-sex needs. Since inception, the company has sold to millions of customers and its superb customer service has played a crucial role in allowing for approximately one third of revenue coming from repeat customers. The business has maintained 76% gross profit margins and 42% net profit margins in 2016 as the products sold offer exceptional flexibility for overall price markup. However, even despite the success and longevity of the business, there are several immediate growth opportunities which the owner has not taken advantage of.
With a proven track record that spans over 26 years, this business is one of the oldest online retailers within this niche and is the definition of a high quality internet-based business. As an early entrant onto the web, most of the marketing for the website has been organic. In business for over twenty six years, this business continues to thrive and has seen extraordinary growth since the new owner acquired the business over two years ago. Last year, profits were up 54% and its profit margin expanded to 42%, both of which underscore the website’s profitability and strong performance. While the seller has restructured and streamlined the business, he is involved with another business which requires his focus, energy and capital. Therefore, he is looking to sell this asset and move on. As a result, this ecommerce business is a high quality acquisition opportunity that offers an outstanding overall return on investment and represents an incredible value for a business with such a long and profitable history.
Sale Pending: No
First Seen: Wed, Mar 15th 2017
Last Updated: Sat, Oct 21st 2017