KEY BENEFITS: This internet business has strong fundamentals including its domain name, longevity in its marketplace, key relationships, large customer list and high reputation having become itself a trusted brand with customers. With inventory included in the asking price which is currently valued at approx. $147k and strong fundamentals built from 10 years in the industry, this business is priced to sell.
The global footwear industry has been growing rapidly, primarily due to the demand for new and innovative footwear worldwide. Consequently, the global footwear market is expected to reach $371.8 billion by 2020, according to Global Industry Analysts, Inc. For children’s footwear in particular, kids continually outgrow their shoes needing new pairs as often as every few months. Children's growth spurts make this segment prime for repeat buying.
This business is a retailer offering world class brand shoes for children from newborn through elementary school ages. Its boutique quality footwear is designed for healthy foot development, durability and flexibility with their apparel and accessories matching the quality and design style of their footwear. With 10 years’ experience, it has become the go-to store for the best selection of stylish and age appropriate kids shoes, apparel and accessories. Its longevity in the online kids shoe market allows it to occupy organic top keyword placements for many of the popular brands it carries.
With a customer list of over 70k, subscriber list of 11k and high repeat customer rate, this business has amassed a loyal customer following. About 60% of sales are generated through the company's website with 40% through the Amazon store. All inventory is stocked and shipped from its store/warehouse location. The business is easily relocatable and can be operated from any location with internet access. The owners have been relatively absentee while 1 FT and 3 PT employees handle all day to day operations.
A renewed focus on marketing strategies and new promotional efforts provides an opportunity for a new owner to springboard off of its well-established foundation to grow the business into the future. The company’s strong fundamentals include:
A Clever and Ideal Industry Relatable Domain Name
Seasoned through Longevity Online – 10 Years
Large Customer Base of over 70,000 Customers
High % Repeat Customers
Email List of 11,000+
Trusted Vendor Relationships with Special Discounts and Dating Terms
Amazon Seller History with Special Permission from Some Brands
Excellent Keyword Positioning
For a company with the infrastructure already in place to absorb expenses, this is a strategic acquisition to expand within this vertical. With its established foundation and lots of future potential for growth in a huge market, this listing makes a great acquisition target for any entrepreneur to take to the next level.