Back to Listings Beauty & Slimming Products ECommerce Business

Asking Price : $3,250,000

Annual Gross Revenue : $4,761,410

Annual Net Profit : $1,027,400

Profit Multiple : x3.16

Inventory Value: -

R-Index : 120

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From the Broker

For sale is a rapidly growing eCommerce business that sells slimming, fitness and beauty products. The company has run since 2015 and has been profitable since it started with large spikes based on trending products and relevant social events. Sales are currently all driven through their own website. Marketing is currently focused on Facebook ads, Google ads and Google Shopping.

Highlights & Key Assets:

o Number Two on Facebook in its Niche, with a fan base of over 200K
o Stable Traffic: 9.4 Million Page views in the last 13 months
o Revenue Growth Opportunities: Marketing to this point has been primarily Social Media & Facebook Ads. Explosive growth from outside marketing is possible by adding publishers and advertisers, SEO, Influencers, vloggers, etc.
o Affordable Overhead: drop-shipping model, requiring little overhead to maintain and grow this business.
o Easy to Manage: Currently 3 owners and three remote contractors handle all advertising relations.
o The business is very profitable and easily managed by two-three people.
o Easy to Learn: The business model is very accessible, and training can be completed rapidly.
o Evergreen niche: There will always be women buying online. This business sells multiple product lines to women, from fitness to fashion and makeup, etc.
o 100% re-locatable: Only Internet access is needed to run this business.
o Huge customer database and email list of 150,000 customers (to be used for email marketing).

Key Assets:

o Social Followers
o Huge Customers/Email List
o Advertising Campaigns/Research & Facebook Pixel Buyers Data
o Rapid expansion possibilities
o No stock needed & low upkeep needed if right systems in place
o Can be adapted to a lot of different products

Growth Potential:

There are many other distribution channels that can be utilized (Amazon, eBay, retail). Business can rapidly expand based on new products and trends. There are always new angles to test both on the product level and the marketing level. Also

There is an ongoing and evergreen market for slimming, beauty and fitness products like these that target women.

Support/Training:

Full support and training will be provided. This is negotiable depending on your needs. The owner is committed to making it a success for a new owner.

Team is in place to run the business and will continue working with a new owner if desired. Suppliers will continue working with a new owner and agreements are transferrable.

Reason For Selling:

The owners are three partners who are good at marketing and launching businesses but are not personally passionate about this niche. They want to exit this niche market and move into other niches that fit their passions. One of the owners is a big NFL fan and wants to do licensing in that market.

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Sale Pending: No

First Seen: Mon, Feb 27th 2017

Last Updated: Wed, Apr 5th 2017


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