Back to Listings Men's Lifestyle Brand Online Business

Asking Price : $225,000

Annual Gross Revenue : $96,076

Annual Net Profit : $90,049

Profit Multiple : x2.50

Inventory Value: -

R-Index : 145

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From the Broker

Nine-year-old men’s lifestyle online publisher with over 1,800+ original articles written by a team of freelance writers generating $71,000+ in 2016 annual revenue, with 2017 trending to have 60% YoY growth showing $57,000+ in just the past six months. The website provides lifestyle-related topics from travel and life advice to style and gadget editorials. 

The main revenue stream of the business is captured through advertorials and PR campaigns with aligned brands. Low overhead, a self-managed staff of freelance writers. Native speaking English writers work remotely from their homes in New Zealand, United Kingdom, and Canada. Strong new and repeat advertising client base. 

Owner currently puts in approximately 5-7 hours per week supervising and managing the operation, after establishing all business operations from software automation to detailed operational procedures. Strong and largely untapped growth opportunities include working with PR companies and brands on paid campaigns, selling complimentary paid services such as coaching services or products, ad network banner advertisements, affiliate marketing, email marketing campaign and leveraging a database the current owner compiled of all advertising agencies and potential clients that originally contacted the brand.

Additional perks for the owner are all expense paid media trips abroad, exclusive event invitations such as film premieres and sporting events, product reviews, and opportunities to connect in person with celebrities, CEO’s, designers, and other influencers. Owner will provide strong transitional support driven by the specific needs of the buyer. Owner wants to pursue other business interests after selling a separate but aligned online company in early 2015.

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Sale Pending: No

First Seen: Wed, Jan 4th 2017

Last Updated: Fri, Feb 2nd 2018


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