This rapidly growing mobile advertising network was listed for sale in mid-2016 and has seen some significant changes since then. The current owner promoted a remote employee to VP and reduced his own workload to just 35 hours per week. He feels the VP “can literally run the business himself” if he wanted to work less. In addition, automation software that has been under development for two years was deployed in December. The result cuts staffing costs by more than half and gives the business the ability to do things in minutes vs. what used to take days.
This business experienced explosive growth in 2015 through over a dozen premium and big-budget advertisers, and revenues in 2016 are up 10% over 2015. It has a powerful network of affiliates who love working with them. Additional growth opportunities and cost savings are already underway with this business, including testing new affiliate software that may reduce costs by 75%, and a variety of other in-process growth opportunities.
Sale Pending: Yes
First Seen: Mon, Nov 21st 2016
Last Updated: Mon, Apr 24th 2017