Our Essentials Website Assessment is a low cost alternative to our main Advanced Website Assessment. It's perfect for qualifying a business being sold at auction before making a binding bid, or as way to assess and qualify several larger acquisitions before choosing one to review in more detail. See what's included or download a sample report below.Order an Essentials Website Assessment - $149
View Turnaround Times, What's Required and Additional Cost Information for this Assessment
A crucial part of staying safe in making your purchase is knowing exactly who owns the rights to the site(s) being sold. We look for current and past owners of the domain, highlighting any potential changes in ownership that may have happened recently.
Not only does this help verify ownership of the business, but it can also help alert you about ‘problem sites’ where someone has purchased the business, but quickly tried to resell it.
Most web-based businesses rely on search engines for at least some traffic. Failure to comply with their terms and policies can eventually result in a penalty or worse, a complete ban.
This causes lost traffic and lost revenue several months after you’ve made the purchase. We analyze several factors to assess the quality, compliance and uniqueness of the website being sold, reporting on any potential issues that would need correcting.
Loss of traffic and ultimately loss of revenue is one of the most common ways a new purchase will fail within the first 12 months of ownership. Many of the causes for traffic loss can be identified before the site is sold. Our Traffic and Marketing assessments give you a basic overview of potential issues that could cause the site to see a decline in visits.
We also run a basic analysis on the website’s backlink profile to give an early indication of any issues that are likely to pose a risk to the website’s long-term search traffic sustainability.
In addition to analyzing every traffic source to the website, no assessment would be complete without a thorough overview of each revenue source too. We examine all main revenue sources in detail, looking at their contribution and sustainability to identify risky or short-term streams of cash-flow.
If you would like us to verify that the actual numbers supplied are correct and accurate, take a look at our Due Diligence and Live Verification package.
We carry out a basic background check on the seller to find other websites or web-based businesses that they may own, regardless of whether they’ve been disclosed.
In addition to potentially competing with the business they’re selling, other sites they own in the same niche may contain backlinks to, or provide traffic for the site being sold. If you made the purchase and those links were removed, this can have a detrimental effect of your new investment’s traffic.