Our Pre-Offer Assessment sets the highest standard in web-based business analysis. Each report gives you a thorough breakdown of the website and the business behind it.
We also provide a professional valuation as part of the analysis. See what's included or download a sample report below.Order a Pre-Offer Assessment - $399
View Turnaround Times, What's Required and Additional Cost Information for this Assessment
Drawing on our own data, our subjective opinion based on industry experience and publicly available information on current market averages, we provide a valuation range for your potential purchase.
In addition to the valuation itself, we also detail the factors that increase the value and those which decrease it too. This provides an insight into potential opportunities to increase the website’s value if you make the purchase.
Most web-based businesses rely on search engines for at least some traffic. Failure to comply with their terms and policies can eventually result in a penalty or worse, a complete ban.
This causes lost traffic and lost revenue several months after you’ve made the purchase. We analyze several factors to assess the quality, compliance and uniqueness of the website being sold, reporting on any potential issues that would need correcting.
Loss of traffic and ultimately loss of revenue is one of the most common ways a new purchase will fail within the first 12 months of ownership. Many of the causes for traffic loss can be identified before the site is sold. Our Traffic and Marketing assessments give you an early warning.
We analyze every major traffic source that brings new and existing visitors to the site. For each one, we look at the quality, sustainability and the overall dependence the site has on it. This helps identify problem areas upfront.
In addition to analyzing every traffic source to the website, no assessment would be complete without a thorough overview of each revenue source too. We examine all main revenue sources in detail, looking at their contribution and sustainability to identify risky or short-term streams of cash-flow.
If you would like us to verify that the actual numbers supplied are correct and accurate, take a look at our Live Verification package.
The cost and time required to run a potential purchase is often the difference between buying an investment, and buying yourself a minimum wage job.
We examine the business for sale, and look at typical functions and skills required to operate it. Based on our own experience, we estimate the time to carry out each function internally. This helps build a picture of what’s required to run the business – one that can be compared to what has been supplied by the seller.
We carry out a basic background check on the seller to find other websites or web-based businesses that they may own, regardless of whether they’ve been disclosed.
In addition to potentially competing with the business they’re selling, other sites they own in the same niche may contain backlinks to, or provide traffic for the site being sold. If you made the purchase and those links were removed, this can have a detrimental effect of your new investment’s traffic.
A crucial part of staying safe in making your purchase is knowing exactly who owns the rights to the site(s) being sold. We look for current and past owners of the domain, highlighting any potential changes in ownership that may have happened recently.
Not only does this help verify ownership of the business, but it can also help alert you about ‘problem sites’ where someone has purchased the business, but quickly tried to resell it.